宣傳照被指辱華，知名品牌道歉！

近日，法國時裝品牌LEMAIRE因一則宣傳物料卷入爭議。該品牌發布的宣傳照片，其長辮、長衫、剪刀的搭配被質疑存在辱華傾向，引發網友強烈不滿。

LEMAIRE, the French fashion house, has become embroiled in controversy following the release of promotional visuals that many Chinese netizens have interpreted as culturally offensive.

The disputed image features a model wearing what appears to be a long braid and traditional-style long garment while holding a pair of scissors — an ensemble that critics say evokes negative historical stereotypes. The backlash quickly spread across Chinese social media platforms.

4月26日，LEMAIRE發布官方聲明致歉：

我們關注到近期圍繞Objets Senteur系列中Tresse物件及其呈現方式所引發的討論。Tresse為一款以手工編織亞麻制成、用于承載香氛的器物作品。對于此次器物與影像表達所引發的疑慮、不適與困擾，我們在此致以誠摯的歉意。

我們也意識到，在此次發布與呈現過程中，我們未能充分考慮不同文化語境下可能產生的感知差異與敏感性。作為一個面向全球、多元文化受眾的品牌，我們深知在創意表達中應承擔更審慎的責任。相關反饋對我們而言十分重要，我們已著手對內部流程進行反思與調整，以進一步提升文化意識與責任感，并盡力避免類似情況再次發生。

我們真誠感謝中國朋友們長期以來對品牌的關注，也感謝大家就此次事件提出的坦誠反饋。我們會將此次事件視為一次重要的反思契機，主動加強內部文化審視流程，并在未來的溝通與創作中，以更加審慎、清晰與尊重的態度要求自己。

On Sunday, the French fashion brand apologized.

"We sincerely apologize for any discomfort caused," LEMAIRE said in a statement. "We failed to consider how the image might be perceived in different cultural contexts. We are reviewing our internal processes to prevent this from happening again."

The brand also thanked its Chinese audience for their honest feedback.

來源：中國青年報 @LEMAIRE_OFFICIAL @微觀上海_SH

跟著China Daily

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